Etsy vs Gumroad vs Shopify: Fee Comparison
Enter your price and how many sales you expect per month to see what you keep on each platform. Useful for digital downloads and small physical products.
| Platform | Fees / sale | Fixed / month | You keep / month |
|---|
Etsy (US): $0.20 listing + 6.5% transaction + 3% + $0.25 processing, no Offsite Ads. Gumroad: 10% + $0.50 on direct sales, card processing estimated at 2.9% + $0.30. Shopify Basic: 2.9% + 30¢ with Shopify Payments plus the plan price; apps and themes not included. Rates published as of September 2026.
Which one should you pick?
Few sales per month: Etsy or Gumroad usually win because there is no monthly fee. Etsy brings marketplace search traffic; Gumroad is simpler for digital files you promote yourself.
Steady volume: Shopify's percentage fee is the lowest, so once your monthly sales are high enough the plan price pays for itself — the table shows where that happens for your numbers.
Detailed calculators: Etsy · Gumroad · Shopify
Our ready-made spreadsheet logs every sale, calculates platform fees automatically, warns you when stock runs low and shows real profit by product and month. Works in Excel and Google Sheets.
Get the Sales & Inventory Spreadsheet ($9) →